Knowledge Speaks
& Wisdom Listens

I am a builder at heart — someone who thrives where vision meets execution. My work spans entrepreneurship, marketing, and operational strategy, rooted in the belief that meaningful growth happens when creativity and structure work together. Over the course of my career, I have helped launch organizations, products, and experiences that range from cultural institutions and large-scale real estate initiatives to internationally recognized consumer brands. I approach every challenge as an interconnected system, identifying opportunities to align people, processes, and purpose to create durable momentum.

Whether developing new revenue models, guiding cross-functional teams, or shaping stories that connect brands to their audiences, I bring a high-agency mindset and a commitment to craftsmanship. I am most energized by complex problems that require both strategic clarity and hands-on execution — the space where ideas become real, scalable outcomes. Above all, I believe that lasting impact comes from thoughtful leadership, collaboration, and an unwavering focus on quality.

 Free Work*

Are you a technology business that is based in Michigan? You may be eligible for the Business Accelerator Fund from the Michigan SBDC. This fund can grant you the money needed to pull off a strategic project. It can be a website upgrade, video, photography, or any of the other things that help gain traction when you go to market.

 

~ ‘Kinda’ Recent Projects~

 
Branding, eCommerce for Black on Bird

Branding, eCommerce for Black on Bird

 

Packaging Design for Tropical Passage

 
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Packaging Design for Roast Umber

Packaging Design for Roast Umber

 
 
Website, Logo & Art Direction for Atucún Chocolateria

Website, Logo & Art Direction for Atucún Chocolateria

 
Branding & Design for Southeast Market

Branding & Design for Southeast Market

 
Logo Design for Not So Simple

Logo Design for Not So Simple

 
Logo & Branding for Chickadee Cider Co.

Logo & Branding for Chickadee Cider Co.

 

Interactive Skeleton for Autocam Medical

Senses & Sensibility

I believe in customer research, human-centered design practices, and clear communication. We live in a brutal business landscape where competition is fierce and customers can choose from many providers. Let me help you build trust and increase engagement while helping you authentically stand out from the pack.

 
Logo & Packaging Design for Yum

Logo & Packaging Design for Yum

 
Packaging & Branding Concept for ETI

Packaging & Branding Concept for ETI

 
Brand & Art Direction for WYCE

Brand & Art Direction for WYCE

 
 
Logo & Website for Two Songs Mercantile

Logo & Website for Two Songs Mercantile

Graphic Design & Foil for Siren & Proper

Graphic Design & Foil for Siren & Proper

Reach out.

ajpaschka@gmail.com
616-516-1344

Grand Rapids, Michigan

Trusted by

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