Most businesses are well-positioned in their own heads.
Paschka Studio finds the gap.
I didn't come up through consulting. I came up through the work — running digital for a major art museum, co-founding a CPG brand, managing marketing for a commercial real estate portfolio. I've been in the back of house. I know what it looks like when a business is firing on all cylinders and when it's lying to itself.
Paschka Studio is for the businesses doing work worth talking about — creative firms, built environment companies, founders making something real. I build maps to success from things I've seen with my own eyes.In the News
AJ Paschka · Selected Press & Coverage
Early Career
ProfileEnding the Exodus Myth
A profile of A.J. Paschka as a young creative returning to Grand Rapids — working at GRAM, performing music downtown, and building roots in the city he almost left for good.
Grand Rapids Art Museum
2006 – 2013Urban Institute for Contemporary Arts Hires First Full-Time Curator
Announcement of the UICA appointment, noting Paschka's work at GRAM including the Jansma Print Collection iPad app — downloaded in over 30 countries — and his 5×5 Night win for Weather Collage.
Urban Institute for Contemporary Arts
2013 – 2014Urban Institute for Contemporary Arts Hires New Curator
National arts publication coverage of the appointment, citing Paschka's digital media work at GRAM.
KCAD Announces Merger with Urban Institute of Contemporary Arts
Press release on the KCAD/UICA merger, naming Alexander Paschka as newly appointed curator tasked with expanding UICA's reach and audience.
UICA Grand Rapids: In Conversation with Alexander Paschka
In-depth interview on Paschka's curatorial vision, the role of UICA in the Grand Rapids arts ecosystem, and his entrepreneurial approach to contemporary exhibition-making.
UICA to Offer Opportunity to Watch as Artists Create
Coverage of UICA's Live Coverage event, with Paschka quoted on the experience of watching art made in public.
Pulso / Art of the Americas
Exhibition documentation for the KCAD/UICA collaborative show; Paschka quoted as UICA Exhibitions Curator on connecting Latin American artists to the West Michigan community.
WYCE 88.1 FM
2014 – 2016Greensky Bluegrass, Accidentals, Soil & the Sun Win Awards
Coverage of the 2015 Jammie Awards — Paschka's first as station manager — marveling at the diversity of the audience and the West Michigan music scene's momentum.
Ralston Bowles, Jammies Legacy Award 2016 Recipient
Paschka quoted on Bowles' contribution to the Grand Rapids music community while organizing the Jammie Awards.
Vox Vidorra, Lady Ace Boogie Win Big at Jammies
2016 Jammie Awards recap; Paschka quoted as the organizer on the significance of celebrating local musicians.
Vox Vidorra, Go Rounds, Lady Ace Boogie Clean Up at 2016 Jammie Awards
Full recap of the 17th annual Jammie Awards, with Paschka quoted backstage on the electric energy of the evening.
AJ Paschka Stepping Down as WYCE Station Manager
On leaving WYCE to join Peopledesign, with gratitude for the station and confidence in the continued growth of Grand Rapids' music community.
Atucún & Michigan Chocolate Festival
2023 – PresentInternational Chocolate Champs
Coverage of Atucún's International Chocolate Award win and the announcement of the inaugural Michigan Chocolate Festival in Ypsilanti.
The Michigan Chocolate Festival Is a Sweet Addition to ArtPrize 2024
Paschka featured as Michigan Chocolate Festival founder, on commissioning the Grand Rapids Symphony Orchestra for "Bittersweet Symphony" — an original composition inspired by craft chocolate.
Second Annual Michigan Chocolate Festival to Feature Local Artisans and Orchestra
Television news preview of the 2024 festival, coinciding with ArtPrize in downtown Grand Rapids.
How High Cocoa Prices Are Changing Your Favorite Candy
Paschka quoted as Atucún co-founder on the global cacao crisis and the brand's commitment to ethical sourcing as commodity prices peaked at $13,000/metric ton.
Community & Events
CivicGreen Gala Celebrates Future of Grand Rapids Parks
Paschka listed as entertainment for the Friends of Grand Rapids Parks annual fundraiser, performing as DJ AJ Paschka with laser lights.
Trade Your Heels for Flip Flops at the Green Gala
Event preview for the Friends of Grand Rapids Parks Green Gala, featuring DJ AJ Paschka.
Interior Installations
Drawing on years of experience working inside major art museums, galleries, and cultural institutions, Paschka Studio offers interior installation services rooted in precision, craftsmanship, and a deep respect for the relationship between space and experience. From artwork placement and exhibition-style environments to custom interior solutions, every project benefits from museum-level standards combined with practical problem-solving and thoughtful design sensibility. Clients appreciate not only the quality of the work, but how easy and collaborative the process feels — clear communication, calm execution, and a drama-free approach that makes complex installations feel effortless from concept to completion.
A fully configured quote calculator for your Squarespace site. Your pricing, your garments, your email — installed in one afternoon. No developer needed.
Your customers want a number before they pick up the phone.
This calculator gives them one — instantly, on your website, at any hour. They pick a garment, enter sizes, choose print locations and ink colors, and get a real estimate based on your actual pricing. When they're ready, they send you a pre-filled quote request straight to your inbox.
Built specifically for screen print shops on Squarespace. One purchase, one afternoon, done.
Stop losing quotes to voicemail.
Give customers an answer the moment they land on your site — and wake up to complete, ready-to-price quote requests in your inbox.
A fully configured quote calculator for your Squarespace site. Your pricing, your garments, your email — installed in one afternoon. No developer needed.
Your customers want a number before they pick up the phone.
This calculator gives them one — instantly, on your website, at any hour. They pick a garment, enter sizes, choose print locations and ink colors, and get a real estimate based on your actual pricing. When they're ready, they send you a pre-filled quote request straight to your inbox.
Built specifically for screen print shops on Squarespace. One purchase, one afternoon, done.
Stop losing quotes to voicemail.
Give customers an answer the moment they land on your site — and wake up to complete, ready-to-price quote requests in your inbox.
Free Work*
Are you a technology business that is based in Michigan? You may be eligible for the Business Accelerator Fund from the Michigan SBDC. This fund can grant you the money needed to pull off a strategic project. It can be a website upgrade, video, photography, or any of the other things that help gain traction when you go to market.
Packaging Design for Tropical Passage
Website, Logo & Art Direction for Atucún Chocolateria
Packaging Design for Roast Umber
Branding, eCommerce for Black on Bird
Logo Design for Not So Simple
Interactive Skeleton for Autocam Medical
Logo & Packaging Design for Yum
Branding & Design for Southeast Market
Logo & Branding for Chickadee Cider Co.
Packaging & Branding Concept for ETI
Brand & Art Direction for WYCE
Logo & Website for Two Songs Mercantile
Graphic Design & Foil for Siren & Proper
Reach out.
ajpaschka@gmail.com
616-516-1344
Grand Rapids, Michigan
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