Knowledge Speaks
& Wisdom Listens

I am a builder at heart — someone who thrives where vision meets execution. My work spans entrepreneurship, marketing, and operational strategy, rooted in the belief that meaningful growth happens when creativity and structure work together. Over the course of my career, I have helped launch organizations, products, and experiences that range from cultural institutions and large-scale real estate initiatives to internationally recognized consumer brands. I approach every challenge as an interconnected system, identifying opportunities to align people, processes, and purpose to create durable momentum.

Whether developing new revenue models, guiding cross-functional teams, or shaping stories that connect brands to their audiences, I bring a high-agency mindset and a commitment to craftsmanship. I am most energized by complex problems that require both strategic clarity and hands-on execution — the space where ideas become real, scalable outcomes. Above all, I believe that lasting impact comes from thoughtful leadership, collaboration, and an unwavering focus on quality.

Interior Installations

Drawing on years of experience working inside major art museums, galleries, and cultural institutions, Paschka Studio offers interior installation services rooted in precision, craftsmanship, and a deep respect for the relationship between space and experience. From artwork placement and exhibition-style environments to custom interior solutions, every project benefits from museum-level standards combined with practical problem-solving and thoughtful design sensibility. Clients appreciate not only the quality of the work, but how easy and collaborative the process feels — clear communication, calm execution, and a drama-free approach that makes complex installations feel effortless from concept to completion.

 Free Work*

Are you a technology business that is based in Michigan? You may be eligible for the Business Accelerator Fund from the Michigan SBDC. This fund can grant you the money needed to pull off a strategic project. It can be a website upgrade, video, photography, or any of the other things that help gain traction when you go to market.

 

Packaging Design for Tropical Passage

 
Website, Logo & Art Direction for Atucún Chocolateria

Website, Logo & Art Direction for Atucún Chocolateria

 
 
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Packaging Design for Roast Umber

Packaging Design for Roast Umber

 
 
Branding, eCommerce for Black on Bird

Branding, eCommerce for Black on Bird

 
Logo Design for Not So Simple

Logo Design for Not So Simple

 

 

Interactive Skeleton for Autocam Medical

 
Logo & Packaging Design for Yum

Logo & Packaging Design for Yum

 
Branding & Design for Southeast Market

Branding & Design for Southeast Market

Logo & Branding for Chickadee Cider Co.

Logo & Branding for Chickadee Cider Co.

Packaging & Branding Concept for ETI

Packaging & Branding Concept for ETI

 
Brand & Art Direction for WYCE

Brand & Art Direction for WYCE

 
 
Logo & Website for Two Songs Mercantile

Logo & Website for Two Songs Mercantile

Graphic Design & Foil for Siren & Proper

Graphic Design & Foil for Siren & Proper

Reach out.

ajpaschka@gmail.com
616-516-1344

Grand Rapids, Michigan

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